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Product Development Specialist – Secaucus, NJ
The Vitamin Shoppe






Product Development



More information about this job:


At the Vitamin Shoppe, Every Body Matters! We are dedicated to inspiring health and wellness one life at a time.  


Our goal is to inspire you to take control of your health. We provide products, knowledge and motivation to help you live your healthiest life. We believe that every body matters. These words are more than our tagline; they’re our reason for being. For us, it’s not just about the vitamins; it’s about the individual lives that we touch every day. We believe in giving personal attention and doing all we can to help you achieve your unique goals. Our associates (we call them health enthusiasts) are eager – and very highly trained – to help you find what you need, and ensure that you have an exceptional experience every time you visit the Vitamin Shoppe.


Come be a part of something great and join our family of Health Enthusiasts!


The Product Development Specialist (PDS) will assist and support the Manager, Product Innovation throughout the product development lifecycle of branded products that promote customer satisfaction and positively impact the financial performance of the enterprise. The PDS is responsible for ensuring the completion and accuracy of required documentation and while meeting stage gate timelines of the commercialization cycle of from concept through package development for the Vitamin Shoppe Inc. Private Brand portfolio of brands.


Essential Functions:


Execute finished product specifications (FPS) for the Vitamin Shoppe Private Brand portfolio

·        Partner with Category Managers, contract manufacturers, Quality Assurance and Science &Regulatory Affairs (S&RA) to complete accurate required documentation for products in a timely manner.

·        Assist in reviewing and developing science-based, cutting-edge product formulas across all categories for brands within the Private Brand portfolio. Ensure formulations are high quality, cost effective, efficacious and meet brand guidelines and category norms.

·        Bring foundational knowledge of dietary supplement raw ingredients market for quality, efficacy, and differences between generic and branded ingredients.

·        Build awareness and communicate emerging trends in the marketplace regarding demand for key ingredients.


Create label scripts for all new and optimized Vitamin Shoppe Private Brand portfolio

·        Partner with Category Managers and creative to write label scripts for product packaging.

·        Work with S&RA to substantiate claims for customer centric proposition, brand voice and accuracy.

·        Incorporate available science and clinical trial information on specific active ingredients and prepare substantiation dossier for claims approval by S&RA.

·        Assist in the creation of a structure function database for all approved claims for use on packaging and multi-channel marketing.

·        Proof and ensure accuracy of all packaging components against FPS, brand portfolio standards and applicable regulations from draft to approval for release.


Champion innovation for The Vitamin Shoppe Private Brand portfolio

·        Meet with raw ingredient suppliers and other vendors and attend industry trade shows to build relationships and position Vitamin Shoppe as receptive to innovation.

·        Maintain understanding and alignment of innovation to brand guidelines to make recommendations for product branding.

·        Submit requests for review and initiation of the process to get branded ingredient trademark agreements negotiated and signed internally.


Other Functions: 

·        Contribute to continuous improvement of the product development process across the merchandising, S&RA, and creative departments.

·        Other project and duties as assigned.

·        Some out of town travel required.


Supervisory Responsibilities: 

·        No direct supervisory experience.




·        Bachelor’s Degree in a science related field or equivalent combination of intellectual instruction and work experience.

·        Dietary Supplement, functional food or related industry product development, technical and formulation.

·        DSHEA

·        5-7 years of product development or Consumer Package Goods experience.


Skill and Ability:          

·        Excellent written and oral communication skills. Proficient in MS office software.

·        Strong attention to detail.

·        Highly organized with sense of urgency and ability to prioritize workload in fast paced environment.


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