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Product Development and Corporate Brands - Boca Raton, FL


Date: Posted 31-Oct-2015, Closing 30-Dec-2015 (EST)

Department: Merchandising

Location: Boca Raton, FL

Type: Full Time, an online retailer part of the Kroger Company family, headquartered in beautiful Boca Raton, Florida, has an intense dedication to customer happiness.  We sell nearly 50,000 products geared towards customers with a passion for healthy living.  Food, sports nutrition, vitamins and supplements, and household items are just a few of the categories of products we fulfill.  You will be joining an innovative dotcom environment where customer engagement with relevant content is an ever-increasing aspiration. 

Following the August 2014 merger with The Kroger Co., Vitacost has assumed an even greater role enhancing a ship-to-home platform for delivery around the world.  Kroger's increased focus on digital experiences, and the natural/organic markets, are huge catalysts for Vitacost's growth in these areas.



The Product Development Corporate Brand Leader will be responsible for Innovation and formulations of the proprietary assortment. This position will manages all aspects of the new product launch process from conception through sales. This associate will lead all aspects of product development including product and business concepts, development, reformulations, line extensions, research and claims. He/she will partner with leadership to drive a strategic product agenda that calls for significant growth. Will manage product formulations, and relationships with key ingredient and manufacturing vendors. Must be a visionary who understands industry trends and is metric driven.

Essential Job Functions:

  • Provide Strategic direction on Product development
  • Lead on and Maintain brand integrity on corporate branded items
  • Create and maintain assortment plans to optimize sales and profit
  • Oversee product sourcing and coordination of bringing in new products
  • Oversee internal sourcing, reformulation suggestions, vendor bidding process
  • Oversee marketing coordination, label approvals, overseeing product concept to 90 days live, traffic between creative and print
  • Oversee and ensure all Trademarking requirements are met
  • Must have the ability to be creative in the development of new products and marketing strategies



  • Experience product development in the vitamin and supplement industry, Natural food experience a plus
  • Demonstrated technical knowledge in product and process development
  • Strong problem solving skills
  • Experience managing and developing technical professionals.
  • Reporting and communication skills
  • BS degree in Food Science or equivalent work experience.
  • Minimum 5+ year's industry experience to include 2+ years leading and/or supervising and R&D project team


Apply Now





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