NEW YORK—Ninety-three percent of U.S. consumers are aware of recent food
safety issues and recalls, and almost 25 percent said the recalls will
change their long-term food-buying behavior, according to a new
study of U.S. consumer attitudes about food safety, published Feb. 13
by Burson-Marsteller and Penn Schoen & Berland Associates.
The study also found that while 68 percent of Americans believe the
instances of food contamination have increased in the past five years, 87
percent continue to somewhat or strongly agree that the United States
has one of the strongest food-safety systems in the world.
Other key findings include:
• 49 percent of mothers are avoiding products with peanut butter
ingredients even if they are not on the government’s recall list. Nineteen
percent threw away all peanut products in their house even though there is
no safety issue.
• 65% of consumers change their short-term food buying habits during a
food contamination outbreak, but not long term behavior. Twenty-three
percent of consumers (and 27 percent of mothers) said the most recent food
scare will change their long-term food purchasing habits.
• More than two in five consumers believe food processors are to blame
for recent food contamination issues.
• One in four consumers blames regulators for recent food contamination
• Nearly half of consumers believe that regulators bear the
responsibility for protecting the public.
Ninety-Three Percent of U.S. Consumers Aware of Recent Food