Most consumers critical of U.S. food recall process: survey

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By Ann Bagel Storck on 3/12/2009


Food safety is still causing widespread concern among U.S. consumers, according to a survey conducted by Harris Interactive on behalf of Milwaukee-based professional association ASQ.

The survey, which aimed to gauge how consumers feel about food safety, food recalls and where responsibility lies for tainted food, included the following findings:

  • Sixty-one percent of U.S. adults feel the U.S. food recall process is only fair or poor.
  • Ninety-two percent of Americans are at least somewhat concerned about recalls.
  • Forty-eight percent of consumers said they trust the government's ability to ensure the safety of food products.
  • Twenty-seven percent of consumers would avoid using any brand made by the manufacturer of a recalled product. That number is up from 21 percent in 2007.
  • Seventy-three percent of consumers say they are equally concerned about food safety as the war on terror.

Harris Interactive conducted the survey online from Feb. 25-27 among 2,078 adults ages 18 and older.


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