half of consumers responding to a survey said they change their buying habits
as the result of product quality problems such as recalls, often turning away
from these products for as long as nine months.
A recent survey of 1,004 adult consumers commissioned by Deloitte LLP showed
changes in buying habits were most common when quality problems occur in
fresh food and packaged food and beverages as opposed to problems with toys
and consumer electronics.
More than half (54 percent) of those surveyed said they were more concerned
about the safety of fresh food products than they were a year ago.
The survey also showed that 67 percent of respondents indicated that food
product labels with country -of -origin labeling would be extremely important
in their buying decisions. About 73 percent said they were extremely
concerned about the safety of products produced in China.
Most respondents wanted more information on the safety of food products,
86 percent want more information
81 percent want more on company
Web sites and
81 percent want more information
from the government.