Chinese food safety concerns intensify
Source of Article: http://www.foodproductiondaily.com/Packaging/Chinese-food-safety-concerns-intensify
By Mike Stones, 19-Dec-2008
Chinese consumers are even more concerned about food safety than their UK or US counterparts, according to a new report from The IBM Institute for Business Value.
Its report, Full
Value Traceability reveals that 84 per cent of Chinese consumers reported
growing of concerns about food safety
over the past two years compared with 50 per cent of US consumers and 47 per
“The recent escalation of food and product contaminations and recalls originating from China as well as confusion over marketing claims has eroded trust in consumer product,” says the report.
Its survey of 300 consumers across the country, after the melamine scandal, identified that in the event of product recalls, nearly 60 per cent of Chinese consumers distrusted the information provided by retailers while 65 per cent do not trust manufacturers’ advice.
Rebuilding the credibility of food safety standards and the assurance schemes that underpin them hold the key to restoring consumers’ confidence, says the report.
“In order to
restore domestic and international consumer confidence and re-establish brand
image….companies operating in
“We believe that Full Value Traceability is the way to collect and communicate transparent and trustworthy information about a product from farm to fork and ensure food and product safety and reliability,” it continues.
“We envision a traceability system that provides CP companies with the ability to trace the ownership and characteristics of ingredients or source components, packaging and products through all stages of production, processing and distribution.”
Meanwhile, Chinese, US
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