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Global
Market Manager – Food Safety - Remote
PerkinElmer
Lansing, MI
Remote
The Global Market Manager –
Food Safety will be implementing growth strategies for PerkinElmer and
responsible for developing and executing Food Safety market segment growth
initiatives to drive penetration and expand global market share through focus
on workflow solutions leveraging the full breadth of PerkinElmer
capabilities, across our Instrument Portfolio, Consumables and Services, in
alignment with our Food segment strategy.
The Global Market Manager – Food Safety is expected to
build clear understanding of regional market needs & trends, upcoming
requirements and develop a stream of solutions to best position the current
and future portfolio to meet or exceed revenue and margin expansion
expectations. This role will build deep market knowledge, translating these
insights into strategic marketing plans, including a market penetration
strategy, product development pipeline and go-to-market approach.
You must possess a unique blend of business and technical
savvy; contributing to the bigger strategic vision and turn the crank on
driving tactics in order to make the vision a reality. You must enjoy
spending time in the market to understand meat & seafood customer
problems and find innovative solutions for the broader food market segment.
You will be the one to ensure that our business is well-coordinated, ensuring
strong communication across teams. This seasoned professional is expected to
build relationships with key opinion leaders within strategic accounts,
professional organizations and as well as partner and collaborate with
internal subject matter experts, to enrich and strengthen the overall
innovation agenda throughout the strategic plan horizon.
This role can be based near to an international airport
anywhere globally. You will be home based, with approximately 30% travel (Covid permitting)
Essential Duties and Responsibilities include the
following.
Other duties may be assigned.
- Champions development
of Food Safety market growth strategies based on fact-based analysis and
identification of market trends, with a focus on the meat & seafood
verticals; competitive analysis; technology advancements; and customer
needs assessment and regulatory requirements
- Leads
development and prioritization of segment-specific workflows and
supporting applications that enable our solutions to be differentiated
and value-add to our customers
- Develops deep
technical knowledge on customer needs and workflow across Instruments,
Consumables & Service, and translate this knowledge into technology
and solution landscaping activities within context assigned markets
- Leads best
practices to develop compelling value propositions and sales tools that
are practical to use and aligned to segmentation and regional specific
requirements
- Drives
deployment of commercial sales tools and training to drive sales
effectiveness at positioning our solutions
- Actively
develops relationships with commercial teams, KOLs and key customers in
priority end- market segments. Leads overall Meat & Seafood
Market/Segment strategy and acts as focal point within the organization
to ensure marketing collateral, applications and solutions support our
overall growth strategy and align across the Business Unit, R&D and
Marketing organizations.
- Meets business
and end market KPIs, such as revenue, margin expansion, market
penetration and share gain
- Supports the
development of strategic planning initiatives (M&A due diligence and
other new growth initiative.
- On a regular
basis, attend industry trade shows and accompany managers on customer
visits to maintain awareness and understanding of industry trends.
- Provide
enthusiastic leadership for strong work ethic when interacting with
PerkinElmer employees and business partners.
Basic Qualifications:
- Bachelor of
Science degree in biological or food science
- Successful 12+
year track record in various roles within Sales, Marketing, Product
Management, Food Quality, or R&D related to Food Testing.
- 12+ years experience in the food market (processing,
FSQA, laboratory, test supplier)
Preferred Qualifications:
- Master of
Science, good business acumen; MBA preferred
- 5+ years experience in the meat & seafood or
related food market (processing, FSQA, laboratory, test supplier), with
deep network of industry connections.
- Working
proficiency and technical experience in microbiological food safety
- Experience in
customer and market segmentation, creating segment roadmaps, robust
business cases, and commercialization of solutions.
- Ability to
translate customer needs into applications solutions to drive business
growth
- Significant
experience leading cross-functional teams to drive business results,
exhibiting formal and informal leadership skills and be driven and
exhibit strong goal / results orientated
- Experience in
strategic planning and execution. Experience in planning marketing
strategies, advertising campaigns, and successful public relations
efforts.
- Must be able
to accomplish results in a cross-functional team environment, exhibiting
formal and informal leadership skills and be driven and exhibit strong
goal / results orientated
- Proven track
record of results either contributing to or directly developing, driving
and maintaining high performing product lines, cutting edge strategies
and strong market presence
- Ability to
travel up to 30%
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