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Product Testing Analyst-13006879 - CA-Oakland

Description

POSITION SUMMARY:

This position’s role is to serve as the connection and integration between the vendors and consulting managers to organize and maintain quality product testing practices.

PRIMARY RESPONSIBILITIES:

Leadership & Consulting

  • Serve as the product testing content management expert by providing thought partnership with brand management and R&D.
  • Proactively communicate product testing results with R&D and global partners.
  • Identify efficient testing practices that meet the needs of the business while optimizing the spend
  • Work with business partners to identify unknowns around which to engineer meta-analyses that inform product I&R.
  • Use transparent, strategy-aligned criteria to assess the value of projects to the business.
  • Collaborate with sensory team on product testing and learning to inform product formulas.
  • Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
  • Redefine medium-value requests and eliminate or outsource low-value requests.

Develop Product Understanding

  • Communicate and embed learning to minimize testing redundancies and optimize product opportunities.
  • Identify the essential “business drivers” by finding the common ground between strategic priorities and the most commonly asked about topics.
  • Leverage opportunities within product testing to meet 60/40 requirements within the goals of testing.
  • Develop a holistic view of the products by understanding product use, product experience and sensory profile.

Budget & Vendor Management

  • Manage projects within approved budget.
  • Provide suppliers with access to all information available to ensure intimacy with NUSA.
  • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership.

Qualifications

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

·         B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.

EXPERIENCE:

·         Entry-level marketing research experience or internship, preferably in a consumer packaged goods company.

·         Candidate must have statistics and analytics knowledge related to product testing as well as food science and sensory knowledge.

·         Candidate must possess a strong drive for results with a passion for the consumer and marketing.

SKILLS:

·         Project Execution – Applying – Managing budget, suppliers, research execution, and adhering to interim and final deadlines

·         Methodology Expertise – Learning – Selecting appropriate, diverse methodologies in designing research studies and trying new things when appropriate

·         Self-Development – Applying – Seeking opportunities to self-educate proactively (new methodologies and techniques, business acumen, and general research and business news)

·         Knowledge Agenda Development – Learning – Identify broad themes or learning gaps for future research based on accumulated knowledge

·         Communication – Applying – Tailoring content and purposeful communication

·         Influence – Learning – Active listening, negotiation, persuation and courage

·         Consumer Empathy – Learning - Can articulate basic behaviors and motivations of consumers

·         Brand Knowledge & Advocacy – Applying - Role-models brand expertise, eagerly engaging real consumers to optimize brand strategy and plans

Job

Market Research/Marketing Services

Primary Location

US-CA-Oakland-Oakland

Organization

Nestle USA

Schedule

Full-time

Unposting Date

Ongoing

 

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