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Posting
date: February 14, 2013
Position Summary:
This
position will be responsible for the implementation of regional marketing
plans for the food and water market. As a member of the Americas
marketing team, this role provides support in defining and improving
products and tactical implementation of key products and brand functions
supporting the business plan. The role will be responsible for a number
of defined projects presented to the regional team as part of personal
development. The Associate Food Market Manager must have a thorough
technical understanding and experience with molecular based products,
thrive working cross-functionally in a matrix structure, be detail oriented, self-managed, and have excellent
verbal and written communication skills.
Key
Responsibilities:
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Assist in implementing global strategies to meet the needs
of locally segmented customers
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Assist in development of marketing plans to include: market
assessment, brand and product positioning, customer needs analysis,
competitive assessment, and product gap analysis
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Assist in market segmentation to allow for focused marketing
efforts
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Work cross functionally between Marketing and Product
Management globally and locally, R&D, and Business Development to
allow for product optimization and rapid uptake of local product launches
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Assist with coordination and implementation of initiatives
related to the food and water market locally, working cross functionally
with other departments to insure success
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Identify product gaps or duplications and recommend product
rationalization and conversion/cannibalization plans and timing
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Facilitates market research and customer survey to better
understand the business and product offerings
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Assist with evaluation and analysis of market conditions and
revise strategies and tactics as needed to corresponding with changing
market conditions.
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Develop, recommend and coordinate promotional activity with
Sales and Marketing Communication Departments
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Developing forecasts and lead communication with Product
Management, Planning and Supply Chain management
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Establish relationships with customers, key opinion leaders,
industry associations and field sales
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Develop copy, collateral and media in conjunction with Global
Product Management, MarCom and the advertising
agency
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Administration of key sales and marketing functions (ie. product loads, literature searches and reviews,
representation at local departmental meetings…)
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Support field sales through the design and presentation of
sales tools and training modules and implement selling messages to
identify selling opportunities or problems and recommend appropriate
action
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Develop margin expansion through management of product value
stream and price guidance
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Support and assist with implementation of molecular training
program with a train-the-trainer approach instilling the capability and
confidence to effective sell the molecular range
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Support and participate in Customer Trade Shows through
attendance and marketing presentations
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Interact, support and influence local government
initiatives, policies or guidelines which may affect customers or product
focus
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Ensure the Voice of the Customer (VOC), market environment
and competitor insight is effectively communicated back through the
organization
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In addition, other duties may be assigned as the need arises
Requirements/Qualifications:
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Possess Bachelors Degree in
relevant discipline (Biology/Microbiology/Molecular Biology/Food Science
or similar) and/or business/marketing
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Training or education in associated sciences such as
Microbiology and/or significant experience in the field of Molecular
Diagnostics, Microbiology and/or Food Science
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Ability to travel 20-30%
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Strong working knowledge of Microsoft Office Suite
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Excellent presentation skills and an ability to engage an
audience
Desired Qualifications
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Sales/Marketing experience with a strong track record of
commercial success in applied markets is desirable
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Additional experience in Sales, Business Development and/or
Finance is desirable
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Understanding of the US food safety, molecular diagnostics
and microbiology markets
Apply Now
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