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Marketing Specialist Food
Safety and Animal Health
Job Location: Austin, TX
Auto req ID 8830BR
Position Title Marketing Specialist-Food Safety and Animal Health
Job Description
Marketing
Specialist-Food Safety and Animal Health (8830)
Position
Objective
Support the execution of all global marketing projects resulting in growing
the current market share and revenue for the Food Safety and Animal Health
business units.
Support the development of strategic and tactical initiatives encompassing
the digital marketing in conjunction with the market development team and
execute the media and web channel plan in support of Food Safety and Animal
Health strategic objectives.
Organize and implement the production of all marketing collateral, such as
product brochures, promotion flyers, sales tools, e-blast, SEM efforts,
logistics and marketing materials for all major trade shows.
Work with closely with regional market development managers in Greater China
and IPAC/APJ regions to assist in implementation of marketing programs to
drive the business in the specific regions.
Work closely with Global Marketing team and local operation team to execute
New Product Introduction launch marketing programs.
Responsible for initiating and monitoring of all projects, including
timelines and budgets.
Help sales team with updating Siebel (CRM) and other customer database for
implementation of one-to-one relationship strategy.
We do not offer relocation for this role.
Essential Functions
Marketing Fundamentals
4 Ps
Market Segmentation
Measurement of marketing programs
Digital
Identify, propose & develop new opportunities to generate increased
site traffic, improve conversions.
Implement keyword discovery & expansion and develop content for optimized
SEO and SEM strategies.
Maximize synergies between paid and natural search campaigns.
Research and analyze competitor advertising links.
Develop and publish internal strategies for social media projects and
technologies in conjunction with market development managers to meet critical
business needs.
Coordinate online media outreach and viral campaigns that increase awareness
and/or drive traffic to the relevant pages on web site.
Develop and manage pages on popular consumer social networking websites (i.e.
LinkedIn, Twitter, Facebook, YouTube, Second Life, etc)
to increase brand awareness and drive traffic to the Invitrogen site.
Education Requirements
Bachelor’s degree in
Marketing, or related discipline, or the equivalent education and experience
are preferred.
Experience
Requirements
3-5 years experience in a
similar role in food testing and/or animal health industry
Results-driven, innovative thinker
Works well with cross-functional teams
May perform other related duties as required and/or assigned.
Life Technologies is an equal opportunity employer committed to hiring a
diverse workforce.
Job ID: 8830BR
Apply
Here
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