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eMarketing Supervisor- Food Safety Job – Maplewood, MN

3M

Date: Mar 1, 2013

Location: Maplewood, MN, US

eMarketing Supervisor- Food Safety-1300747

Organization: Health Care Business Group
Primary Location: USA Region-United States-Minnesota-Maplewood
Job Type: Experienced

Description

3M Food Safety is looking for a eMarketing Supervisor

The eMarketing Supervisor will lead and execute the Food Safety e-Marketing efforts to drive the overall online customer experience, optimize online business channels and support the brand experience. This hands-on results-oriented individual will work with the Food Safety marketing and communications teams to lead the efforts around digital marketing, e-operations, and e-commerce initiatives. Working in close partnership with the Food Safety marketing and communications teams, HCBG and Corp IT, interactive agencies, and other stakeholders to spearhead online projects and programs from concept through launch to ensure timelines, budgets and commitments are met.

Specific responsibilities include:
- Lead the marketing and communication team in planning and prioritization of digital marketing campaigns, programs and relevant measurement activities
- Develop eMarketing strategic and operational plan with Global Marketing Communications Manager
- Lead strategy and implementation of FSD Website and Social Channels
- Drive social listening strategy and execution
- Lead global website replication
- Develop division SEO/SEM plan
- Oversee and drive digitization of all assets
- Track & measure performance metrics and ROI for online channels: website, social media & eMarketing Campaigns
- Participate in transition to SAP backend content systems
- Investigate and drive implementation of Customer Relationship Management tool (ODM) for eMarketing campaigns (new products, programs, tradeshows)
- eMarketing Subject Matter Expert (SME) to Communication and Marketing Teams
- Consult on vendor selection for FSD eMarketing projects
- Managing or participate in special projects as assigned

Must be legally authorized to work in country of employment without sponsorship for employment visa status.
Qualifications

Basic Qualifications:
- Bachelor's degree from an accredited university
- 5+ years of marketing communications experience
- 3+ years of digital marketing experience

Preferred Qualifications:
- Bachelor’s degree or higher from an accredited university in Business Administration, Communications, Mass Communications, Marketing or Advertising
- 5+ years of project management experience
- 1+ years of CRM sales and marketing experience
- Knowledge of online marketing concepts, tools, practices and methodologies related to mobile, social and web channels.
- Demonstrated hands-on experience implementing programs from concept to completion, using metrics to drive continuous improvement.
- Strong organizational skills and ability to multi-task
- Very strong communication, analytical and inter-personal skills
- Entreprenurial mind-set, with a strong desire to improve processes

3M has been a company that delivers both sustainable growth and consistent results. Today is no exception. We are making great progress toward inventing a new future for 3M - a future of faster growth and increased competitiveness, while continuing to deliver superior results.

Healthcare: Food Safety

3M Food Safety is a leading global manufacturer of innovative solutions that help the food and beverage industries optimize the quality and safety of their products to enable consumer protection. Our products cover a broad spectrum of sample preparation, identification, testing and monitoring solutions that help mitigate risk, improve operational efficiencies and impact bottom line. In more than 60 countries around the world, 3M Food Safety products are at work keeping food safe through smart innovation.

To learn more about 3M Food Safety visit www.3M.com/foodsafety

Employment Statement
Apply now for this exciting opportunity with 3M.
3M is an EEO/AA employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.



Nearest Major Market: Minneapolis
Job Segments: Manager, Safety, ERP, Food Safety, Communications, Management, Service, Technology, Quality, Marketing

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