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Food Editor - Minneapolis, MN


Functional Area(s): Corporate Careers

Job Description: Work in the Betty Crocker Kitchens and create, vet or re-purpose engaging food content that inspires consumer trust and loyalty for General Mills' advantage. Interface with multiple entities including the Digital Editorial Team, Digital Assets, Marketing, Quality, Photography, food consultants and the Bell Institute of Health and Nutrition while supervising Food Technicians.

In this role you will:
• Create compelling food content for business units, platforms and websites that support strategies and meet consumer needs. Primary source of creative food ideas and recipes for Betty Crocker Kitchens.
• Develop and implement winning strategies, using consumer food trends, deep food knowledge and competitive information to ensure that all GMI recipes and food information are aligned with brand strategies, meet consumer needs and encourage repeat purchases.
• Develop creative food ideas and recipes which meet brand strategies in order to strengthen product positioning and build brands.
• Deliver food content via videos, desk-side visits, demonstration.
• Manage test kitchen operations for accurate, cost-efficient development and timely delivery of recipes and food ideas.
• Assure overall quality and reliability for recipes that consistently meet high standards and marketing viability.
• Manage recipe development and production process. Responsible for accurate preparation and presentation of recipes to test kitchen taste panel.
• Provide ideas and insight on the recipe quality, appeal, convenience of preparation and performance.
• Incorporate current kitchen practice, cooking techniques, ingredients, food trends that may positively impact food content.
• Maintain best practices for recipe development procedures.

• Bachelor’s Degree in Foods and Nutrition, Consumer Food Science, Dietetics or other food related disciplines
• 2 to 5 years experience in test kitchen or related area required

• Additional culinary training
• Demonstration of video presence

• Comfortable with on camera delivery of food content
• Comfortable in PR setting: interviews, food demonstrations
• Project management
• Strong food knowledge and creative food skills
• Natural curiosity and passion of food
• Critical thinking, problem solving and decision making skills
• Ability to prioritize to meet business needs
• Strong communication and interpersonal skills
• Strong organization and planning process skills
• Ability to translate brand strategy into relevant food ideas
• Highly collaborative
• Ability to spot restaurant/food trends
• Attention to detail; ability to meet tight deadlines and juggle multiple tasks
• Basic computer proficiency
• Aware of national food communities and key players
• Food writing/blogging skills

Our Brands. Your Legacy.

Great brands start with the people that make them great. One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Hδagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 global net sales of US$14.9 billion.


We seek out the best of the best and give them development, support and the chance to lead something big. If you’re ready to fulfill your potential, consider sharing your talents with the outstanding people of General Mills. You will work with legendary brands, nourish people around the world, and start building your own legacy.

Location: Minneapolis, MN, US

Job ID: 51301452


Apply Here




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