Vitiva Tackles Acrylamide with New Formulation
2008-09-23 - Vitiva

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Vitiva, Slovenia, has moved to the front line of fighting acrylamide in fried and processed foods based on new findings on its advanced rosemary extract.

There is growing evidence for the damage acrylamide can cause, leading food companies to seek new methods of reducing acrylamide content. High frying temperatures used for food preparation and to impart desired flavor and color of final product simultaneously cause the development of toxic substances, such as lipid-oxidation products and acrylamide.

Health risks associated with lipid-oxidation products and acrylamide from fried and baked foods include neurological damage, reduced fertility, DNA damage and cancer.

Two mechanisms thought to lead to acrylamide formation in foods include altered fractions of oils and nitrogen-containing compounds, and through the Maillard browning reaction of carbohydrates, involving free asparagine and reduced sugar molecules.]

Vitivaĺs rosemary extract formulations, INOLENS 4 and SyneROX 4, are widely used for protection of fats and oils from rancidity and for shelf-life extension. The new findings clearly show these natural formulations can significantly reduce acrylamide levels in fried foods, by up to 95%.

"These outstanding results are indeed good news for the food industry," says Ohad Cohen, CEO of Vitiva. "While the consumer is used to the appealing color and special taste of fried and baked foods, he wants to avoid high levels of acrylamides. Our formulations tackle acrylamide formation without any influence on organoleptic characteristics of the frying oil or the final product."

The research results also indicate increased oxidative stability of fats and oils and decreased free fatty-acid levels, while extending the shelf-life of oils and fats. INOLENS 4 and SyneROX 4 are 100% natural, heat stable, non-allergen formulations and easy blendable with oils, fats and oil-soluble ingredients.

Vitiva is a dynamic, fast-growing nutraceuticals company specializing in developing advanced, application-specific formulations based on natural extracts for protecting various food and cosmetic products against rancidity and oxidation degradation. Its extensive product line includes: AquaRox«, VivOX« and SyneROX«. In addition, a full range of reduced-odour rosemary extracts, INOLENS«, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and are available in powder and liquid forms.

For more information please contact:
Dushka Dimitrijevic
Product Manageress
Tel: +386 2 1788 87 38
Fax: +386 2 788 87 31
E-mail:  Website:



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