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Food Editor & Recipe Strategist - Minneapolis, MN Functional Area(s): Marketing Communications Department: On our marketing communications
team, you’ll be a part of a larger GCOM (General Mills Communications) team
and help give our organization a broad-based communication understanding
while helping to deliver world-class marketing campaigns. You’ll work with a
collection of experts that few companies can match. And every day, we work
together to deliver integrated campaigns that connect with customers at many
levels. Job Description: General Mills is seeking a
Food Editor to provide food thought leadership to our brands, content
platforms, external media, and consumers by creating recipes, generating food
ideas and identifying opportunities for promoting products and their usages.
All ideas are grounded in brand needs but influenced by larger food world and
current and relevant food trends. MAIN
RESPONSIBILITIES In this role you will: • Create recipes and food ideas on a daily
basis that are on-trend, talkable, and shareable
that support General Mills brands and business strategies • Leverage hands-on food skills and food
trend knowledge to influence brand marketing strategies • Articulate a strong, clear point of view
on food, written and verbal (e.g. blogs) • Partner with and influence food content
strategy for brands, websites and social platforms • Serve as a spokesperson for brand or
platform public relations & media opportunities - including food
demonstrations for national and local media • Contribute to strategy and execution of
Betty Crocker Kitchens thought leadership initiatives • Participate in and leverage relationships
with organizations and personalities in local and national food culture MINIMUM
QUALIFICATIONS • Bachelor’s degree in Foods and Nutrition,
Food Science, Food Communications, Dietetics or Bachelor’s degree in another
field in addition to a Culinary degree • 2 years of directly related experience; 5
preferred • Strong hands-on food skills and deep food
knowledge, including experiences working in a test kitchen, working for a
publication (preferably in food), writing and/or recipe testing, or currently
working as a freelance food consultant or food stylist • Strong creative recipe development skills • Knowledge of recipe writing and best
practices • Strong communication skills, including
business presentations and food writing/blogging • Experience on-camera or with public
appearances (including food demonstrations and/or interviews) • Project management & organizational
skills • Passionate about creating food/recipe
ideas for General Mills brands • Strong food knowledge and passion for
food and food content • Strong external focus - understanding of
and curiosity about food trends • Confident in articulating a point of view
and able to influence • Interest in food ideas beyond the recipe
- photography, visual recipes, video, etc. • Collaborative; able to build
relationships • Active follower of food media (shows,
publications, websites, podcasts, etc.) and involvement in digital/social
networks (Facebook, Twitter, Pinterest, blogs,
etc.) • Involvement in local & national food
organizations *LI-CC1 Our
Brands. Your Legacy. Great brands start with the people that
make them great. One of the world's leading food companies, General Mills
operates in more than 100 countries and markets more than 100 consumer
brands, including Cheerios, Häagen-Dazs, Nature
Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more.
Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012
global net sales of US$16 billion. We seek out the best of the best and give
them development, support and the chance to lead something big. If you’re
ready to fulfill your potential, consider sharing your talents with the
outstanding people of General Mills. You will work with legendary brands,
nourish people around the world, and start building your own legacy. Location: Minneapolis, MN, US Job ID: 52016656 |
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