|
Food Editor - Minneapolis,
MN
Functional Area(s): Marketing
Communications
Job
Description: General Mills is seeking a Food Editor. This position will
help the Betty Crocker Kitchens organization provide food thought
leadership to our brands, content platforms, external media and consumers
via food trend knowledge, culinary expertise, creation of food ideas and
story, marketing strategy influence, and public relations/spokesperson
opportunities.
In this role you will:
Create
on-trend, talkable, shareable food ideas that
support General Mills brands and business strategies
Leverages food trends/food culture knowledge to influence brand marketing
strategies
Articulates a strong, clear point of view on food verbally and in writing
(e.g. blogs)
Partners with and influences editorial strategy for our owned
digital/social content platforms, serving as lead food editor for 1 or more
platforms
Serves
as a spokesperson for brand or platform public relations & media
opportunities, including food demonstrations for national and local media
Serves
as on-camera talent for brand or platform recipe "how to" videos
Assists
with marketing strategy, content creation and execution of portfolio-wide
"tentpole" food content marketing campaigns
across our owned digital/social content platforms as well as with
influential media
Assists
with strategy and execution of Betty Crocker Kitchens thought leadership
initiatives
Participates in and leverages relationships with organizations and personalities
in local and national food culture
Minimum Qualifications:
-Bachelors degree in Communications, Culinary Arts,
Dietetics, Food Science, or Foods and Nutrition
-2 years,
5 preferred of test kitchen experience or related experience
Preferred Qualifications:
Strong
food knowledge, including experience in a test kitchen or related area
Strong
communication skills, including business presentations and food
writing/blogging
Experience on-camera or with public appearances (including food
demonstrations and/or interviews)
Project
management & organizational skills
Passion
for food and food content
Able to
create on-trend, talkable, shareable food ideas
and marketing "stories" that support General Mills brands and
business strategies
Strong
external focus - understanding of & curiosity about food trends
Confident in articulating a point of view & able to wield influence
Interest in food ideas beyond the recipe - photography, visual recipes,
etc.
Collaborative; able to build relationships
Active
follower of food media (shows, publications, websites, podcasts, etc)
Actively involved in digital/social networks (Facebook, Twitter, Pinterest, blogs, etc)
Actively involved in local & national food organizations
Comfortable
with ambiguity
Our Brands. Your
Legacy.
Great
brands start with the people that make them great. One of the world's
leading food companies, General Mills operates in more than 100 countries
and markets more than 100 consumer brands, including Cheerios, Hδagen-Dazs, Nature Valley, Betty Crocker, Pillsbury,
Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis,
Minnesota, USA, General Mills had fiscal 2011 global net sales of US$14.9
billion.
We seek
out the best of the best and give them development, support and the chance
to lead something big. If youre ready to fulfill your potential, consider
sharing your talents with the outstanding people of General Mills. You will
work with legendary brands, nourish people around the world, and start
building your own legacy.
Location: Minneapolis, MN, US
Job ID: 51758477
|
