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Development Manager – Neogen - Lansing, MI Food Safety is a great career
choice, and this is your opportunity to join Neogen
Corporation, a leader in the field of rapid food safety diagnostics. We are
uniquely positioned with a vast array of products and solutions, and
expertise and experience, to help satisfy the growing global demand for ever
increasing amounts of safe food! Neogen is growing, continuing to meet the needs of our customers and expectations
of our investors. ·
Forbes has repeatedly named us to its annual list of Best Small
Companies in the U.S. ·
Fortune named us to the list of 100 Fastest Growing Companies in
the U.S. You could become a major contributor to our growth and success. Food
Safety is a dynamic and interesting field with many challenges and
opportunities. If you feel you have the skills and qualifications for this exciting
position, we look forward to hearing from you! Some of the responsibilities of the position include: Responsible for development of strategic marketing plans,
tactical marketing materials, and driving sale of current and yet to be
developed diagnostic products into specific market segments of the food and
agricultural industries. It is
expected that markets for these products will continue to grow and at the
same time become more sophisticated. Extensive industry involvement (trade
associations, multi-national processors, food marketers, etc.) will be
required to determine market needs in order to grow marketshare.
Sales of Neogen Corporation’s diagnostic testing
products are expected to grow and contribute significantly of the revenue and
earnings for the Food Safety Division. This position is expected to be a
major contributor to the development of the category sales and profitability
through the achievement of optimum market shares, strategic positioning and
expense control. A strategic analysis of customer needs/desires and the
regulatory environment will be used in developing strategic plans, tactical
marketing plans and sales support activities. •Prepares annual Strategic Plan for identified market segments
of responsibility in conjunction with management. This includes the
assembling and evaluation of information, ideas and recommendations from
sales team, internal management, and external environment. •Provides detailed direction to sales organization for
achievement of marketing objectives in terms of specific actions. Establishes
and reviews measurements to determine level of success. Collects, interprets
and acts upon detailed analysis of sales vs. objectives by market segment and
geographic region. •Seeks out market opportunities. Based on market development,
competitive moves and innovative thinking, identifies opportunities for
growth based on new tactics, strategies, applications and benefits. Provides
to senior management needs for products, competitive comparisons, packaging,
format, etc. that can allow the realization of market opportunities and
provides continuing liaison. •Develop and implement key marketing and communication campaigns
(direct mail, e-commerce, web-ex seminars, and advertising) to
support/enhance Neogen Corporation’s image with
customers and prospects. Organize and
develop specific content for external and internal newsletters. Focus on lead generation, awareness and
brand building. •Work with Sales to develop key account strategies according to
a key account template (to be developed).
Develop sales tools including PowerPoint presentations that will
assist Sales in closing opportunities.
Develop sales training materials and programs for our
salespeople. •Work with Product Managers on new product ideas based on market
and competitive intelligence, and VOC.
Work with Product Management on professional product launches. •Assist with forecasting and attend monthly Sales and Operations
meetings. Attend and present at
monthly business meetings. •Maintain and update Marketing portion of employee intranet with
relevant marketing information and sales tools. Work with web development
team to optimize website and e-commerce initiatives. •Perform other duties as agreed upon with supervisor. •Must be able to travel up to 30% of the time and be able to
travel internationally for up to one week ~ four times per year. Why Lansing? Lansing is home to
Michigan's capital and nearby East Lansing is home to Michigan State
University. The area boasts fine schools, outdoor recreation, culture and
many entertainment options. it is short drive to some of Michigan's most
popular travel destinations for fans of the arts, professional and collegiate
sports, music and the outdoors, including Detroit, Ann Arbor, Traverse City
and the Great Lakes. For
Consideration: Please apply online at: http://www.neogen.com/Corporate/employment.html
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