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Market Development Manager – Neogen - Lansing, MI


Food Safety is a great career choice, and this is your opportunity to join Neogen Corporation, a leader in the field of rapid food safety diagnostics. We are uniquely positioned with a vast array of products and solutions, and expertise and experience, to help satisfy the growing global demand for ever increasing amounts of safe food!


Neogen is growing, continuing to meet the needs of our customers and expectations of our investors. 

·         Forbes has repeatedly named us to its annual list of Best Small Companies in the U.S. 

·         Fortune named us to the list of 100 Fastest Growing Companies in the U.S. 

You could become a major contributor to our growth and success. Food Safety is a dynamic and interesting field with many challenges and opportunities. If you feel you have the skills and qualifications for this exciting position, we look forward to hearing from you!


Some of the responsibilities of the position include:


Responsible for development of strategic marketing plans, tactical marketing materials, and driving sale of current and yet to be developed diagnostic products into specific market segments of the food and agricultural industries.  It is expected that markets for these products will continue to grow and at the same time become more sophisticated. Extensive industry involvement (trade associations, multi-national processors, food marketers, etc.) will be required to determine market needs in order to grow marketshare. Sales of Neogen Corporation’s diagnostic testing products are expected to grow and contribute significantly of the revenue and earnings for the Food Safety Division. This position is expected to be a major contributor to the development of the category sales and profitability through the achievement of optimum market shares, strategic positioning and expense control. A strategic analysis of customer needs/desires and the regulatory environment will be used in developing strategic plans, tactical marketing plans and sales support activities.


•Prepares annual Strategic Plan for identified market segments of responsibility in conjunction with management. This includes the assembling and evaluation of information, ideas and recommendations from sales team, internal management, and external environment.

•Provides detailed direction to sales organization for achievement of marketing objectives in terms of specific actions. Establishes and reviews measurements to determine level of success. Collects, interprets and acts upon detailed analysis of sales vs. objectives by market segment and geographic region. 

•Seeks out market opportunities. Based on market development, competitive moves and innovative thinking, identifies opportunities for growth based on new tactics, strategies, applications and benefits. Provides to senior management needs for products, competitive comparisons, packaging, format, etc. that can allow the realization of market opportunities and provides continuing liaison. 

•Develop and implement key marketing and communication campaigns (direct mail, e-commerce, web-ex seminars, and advertising) to support/enhance Neogen Corporation’s image with customers and prospects.  Organize and develop specific content for external and internal newsletters.   Focus on lead generation, awareness and brand building. 

•Work with Sales to develop key account strategies according to a key account template (to be developed).  Develop sales tools including PowerPoint presentations that will assist Sales in closing opportunities.  Develop sales training materials and programs for our salespeople. 

•Work with Product Managers on new product ideas based on market and competitive intelligence, and VOC.  Work with Product Management on professional product launches.  

•Assist with forecasting and attend monthly Sales and Operations meetings.  Attend and present at monthly business meetings. 

•Maintain and update Marketing portion of employee intranet with relevant marketing information and sales tools. Work with web development team to optimize website and e-commerce initiatives. 

•Perform other duties as agreed upon with supervisor. 

•Must be able to travel up to 30% of the time and be able to travel internationally for up to one week ~ four times per year.


Why Lansing?


Lansing is home to Michigan's capital and nearby East Lansing is home to Michigan State University. The area boasts fine schools, outdoor recreation, culture and many entertainment options. it is short drive to some of Michigan's most popular travel destinations for fans of the arts, professional and collegiate sports, music and the outdoors, including Detroit, Ann Arbor, Traverse City and the Great Lakes.


For Consideration:


Please apply online at:





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